Superfruits innovation

Aug 2018

Key Takeouts

Innova Market Insights Commentary

The use of superfruits decreased by -12.8% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Soft Drinks (30%). The leading superfruit ingredients used in all 2017 food & beverage launches tracked were Pomegranate (23%), Goji (11%), Acai (8.2%). The fastest growing health positionings from ... Read More

Top 3 Sub-Categories

1. Juice & Juice Drinks

2. Fruit Based Snacks

3. Tea

Trending
uparrow
Trending down
Global
Region
Analyzed
-12.8 %
2017 vs. 2016
Ingredients analyzed

Food & beverage launches only;

Pomegranate

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-12.8% (2016 vs 2017)

Top Company

Danone

Top Category

Soft Drinks

Top Ingredient

Pomegranate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Ingredients

Top-5 Ingredients (By Market Category Penetration)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-12.8% (2016 vs 2017)

Top Company

Danone

Top Category

Soft Drinks

Top Ingredient

Pomegranate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Positionings

Top-5 Health Positionings (% Growth of product launches)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-12.8% (2016 vs 2017)

Top Company

Danone

Top Category

Soft Drinks

Top Ingredient

Pomegranate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-12.8% (2016 vs 2017)

Top Company

Danone

Top Category

Soft Drinks

Top Ingredient

Pomegranate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Dietary fibers innovation

Jul 2018 The use of dietary fibers increased by +4.6% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Bakery (19%). The leading dietary fiber ingredients used in all ... >>

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Vitamins innovation

Jun 2018 The use of vitamins remained stable in 2017, featuring -0.02% CAGR from 2016 to 2017. The leading category for tracked launches globally in 2017 was Bakery (21%). The leading vitamin ... >>

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Botanical Ingredients innovation

May 2018 The use of botanical ingredients keeps stable in 2017, featuring -0.2% from 2016-2017. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (20.6%). The ... >>