Marine oils innovation

Key Takeouts

Innova Market Insights Commentary

The use of marine oils was mostly stable in 2016, featuring CAGR of -0.6% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Baby & Toddlers (53.8%). The leading marine oils used in all 2016 food & beverage launches tracked were Fish Oil (86.1%), Algae Oil (6.6%) and Cod Liver Oil ... Read More

Top 3 Sub-Categories

1. Baby Formula/Milk

2. Essential Fatty Acids

3. Baby Cereals & Biscuits

Trending
uparrow
Trending down
Global
Region
Analyzed
-0.6 %
2015 vs. 2016
Ingredients analyzed

Food & beverage launches only;

Fish Oil

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-0.6% (2016 vs 2015)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2016 vs 2015

Ingredients

Top-5 Ingredients (By Market Category Penetration)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-0.6% (2016 vs 2015)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2016 vs 2015

Positionings

Top-5 Health Positionings (% Growth of product launches)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-0.6% (2016 vs 2015)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2016 vs 2015

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-0.6% (2016 vs 2015)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2016 vs 2015

Previous Ingredient Analysis on FoodIngredientsFirst.com

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