Energy ingredients innovation

Apr 2018

Key Takeouts

Innova Market Insights Commentary

The use of energy ingredients has declined by -16% from 2016 to 2017. The leading category for tracked launches globally in 2017 was Sports Nutrition (46.0%). The leading energy ingredients used in all 2017 food & beverage launches tracked were Caffeine (53%), Taurine (34%) and Zinc (19%). The fastest growing health ... Read More

Top 3 Sub-Categories

1. Sports Powders

2. Energy Drinks

3. Sports Drinks RTD

Trending
uparrow
Trending down
Global
Region
Analyzed
-16.0 %
2017 vs. 2016
Ingredients analyzed

Food & beverage launches only;

Caffeine

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-16.0% (2016 vs 2017)

Top Company

Bpi Sports

Top Category

Sports Nutrition

Top Ingredient

Caffeine

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Ingredients

Top-5 Ingredients (By Market Category Penetration)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-16.0% (2016 vs 2017)

Top Company

Bpi Sports

Top Category

Sports Nutrition

Top Ingredient

Caffeine

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Positionings

Top-5 Health Positionings (% Growth of product launches)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-16.0% (2016 vs 2017)

Top Company

Bpi Sports

Top Category

Sports Nutrition

Top Ingredient

Caffeine

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-16.0% (2016 vs 2017)

Top Company

Bpi Sports

Top Category

Sports Nutrition

Top Ingredient

Caffeine

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Previous Ingredient Analysis on FoodIngredientsFirst.com

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