Vitamins innovation

Jun 2018

Key Takeouts

Innova Market Insights Commentary

The use of vitamins remained stable in 2017, featuring -0.02% CAGR from 2016 to 2017. The leading category for tracked launches globally in 2017 was Bakery (21%). The leading vitamin ingredients used in all 2017 food & beverage launches tracked were Vitamin C (50%), Vitamin B1 (35%) and Vitamin B3 (34%). The fastest ... Read More

Top 3 Sub-Categories

1. Juice & Juice Drinks

2. Sweet Biscuits/Cookies

3. Bread & Bread Products

Trending
uparrow
Trending down
Global
Region
Analyzed
0.0 %
2017 vs. 2016
Ingredients analyzed

Food & beverage launches only;

Vitamin C

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

0.0% (2016 vs 2017)

Top Company

Nestle

Top Category

Bakery

Top Ingredient

Vitamin C

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Ingredients

Top-5 Ingredients (By Market Category Penetration)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

0.0% (2016 vs 2017)

Top Company

Nestle

Top Category

Bakery

Top Ingredient

Vitamin C

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Positionings

Top-5 Health Positionings (% Growth of product launches)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

0.0% (2016 vs 2017)

Top Company

Nestle

Top Category

Bakery

Top Ingredient

Vitamin C

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

0.0% (2016 vs 2017)

Top Company

Nestle

Top Category

Bakery

Top Ingredient

Vitamin C

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Botanical Ingredients innovation

May 2018 The use of botanical ingredients keeps stable in 2017, featuring -0.2% from 2016-2017. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (20.6%). The ... >>

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Energy ingredients innovation

Apr 2018 The use of energy ingredients has declined by -16% from 2016 to 2017. The leading category for tracked launches globally in 2017 was Sports Nutrition (46.0%). The leading energy ingredients ... >>

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Herbal & fruit extracts innovation

Mar 2018 The use of herbal & fruit extracts has declined in 2017, featuring -9.3% from 2016 to 2017. The leading category for launches tracked globally in 2017 was Soft Drinks (12.1%). The leading ... >>