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Sports nutrition innovation

Nov 2017
ABSTRACT
Sports Nutrition launches went up in 2016, and enjoyed a CAGR of +8.5% from 2015 to 2016.The leading sub-category for Sports Nutrition launches tracked globally in 2016 was Sports Powders (53%). The leading protein ingredients used in all 2016 Sports Nutrition launches tracked were whey protein... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Sports Bars
  3. Sports Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Whey Protein Isolate
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+8.5% (2016 vs 2015)

TOP COMPANY
MyProtein

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Whey Protein Isolate

REGION ANALYZED
Global

DATE ANALYZED
2016 vs 2015

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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