Vitamins innovation
Jun 2018
ABSTRACT
The use of vitamins remained stable in 2017, featuring -0.02% CAGR from 2016 to 2017. The leading category for tracked launches globally in 2017 was Bakery (21%). The leading vitamin ingredients used in all 2017 food & beverage launches tracked were Vitamin C (50%), Vitamin B1 (35%) and Vitamin B3... More 
TOP 3 SUB-CATEGORIES
- Juice & Juice Drinks
- Sweet Biscuits/Cookies
- Bread & Bread Products
TRENDING
STABLE
Global
REGION
ANALYZED
ANALYZED
0%
2017 VS 2016
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
0% (2017 vs 2016)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2017 vs 2016
0% (2017 vs 2016)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2017 vs 2016
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
