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    Nektium: The market potential for caffeine alternatives

    22 Apr 2018 Energy ingredients are gaining increasing popularity among different consumer groups due to the ever mounting pressures of modern day life. However, caffeinated energy and sports products have come under increased regulatory and consumer scrutiny because of the adverse effects associated with consuming the high amounts of caffeine often found in such products. Nektium has launched a caffeine alternative ingredient, Zynamite, which the company says provides the benefits, but not the drawbacks, of caffeine. NutritionInsightspoke with Dr. Nigel Giericke, Nektium’s Scientific Director, about the market potential for such energy ingredients.
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