SupplySide West 2017

Sep 2017

Monteloeder

Monteloeder
There is a growing consensus that “one size fits all” is not applicable in nutritional supplementation, and personalized healthcare is the way to go for real, efficient health solutions. In this sense, digitization allows assessing consumer habits and provides personalized lifestyle changes that can improve their overall health. Monteloeder combines supplementation with digital tracking technology from the beginning of product development and throughout all its processes. Examples of this include Nutroxsun (for oral skin care) and more recently Metabolaid (a satiety-enhancing supplement). With this approach, Monteloeder does not focus on selling a new product, but rather a personalized health consumer experience.