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NPD in action: Natural energy boosts

Aug 2018

Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.


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Better Than Coffee French Roast Energy Bar (US). Plant-based natural caffeine energy bar with French roast coffee, in a 25g plastic packet. Rich notes of dark roast coffee give way to undertones of 70 percent organic dark chocolate. Robust, bittersweet flavor ideal for coffee lovers. Try on an empty stomach for maximum effect. Powered by Guarana and Maca (South American Plants). Start with 1/2 bar to see how it affects you. 100 kcal, 5g protein.