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NPD in action: Food with a diabetic positioning

Apr 2018

Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.


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Nutre Light Arroz Con Leche: Light Rice Pudding With Milk (Costa Rica). Sugar-free and low-fat rice pudding with milk. Sugar-free. Low fat. Ideal for diabetics. Your light option.1 dairy product + 1.5 carbohydrates.