NPD in action: Products targeting weight management
Jul 2018Diets are continuously evolving to match consumer needs, with new diets tipped every year to be the next “big thing.” As consumers are ever-more engaged with their health and losing weight remains a key concern, the continuous stream of weight-loss diets is set to continue. Manufacturers are tapping into this space with a suite of products that promise to deliver taste and satiety in a convenient, and low-calorie, format.
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Asda Slimzone Singapore Snack Pot (UK). Dried noodles in a Singapore style curry sauce with carrot, spring onion, onion and peas, with sweetener. Comes in a plastic tray. Mild heat. Low in saturated fat. Reducing the consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. The Slimzone range has been specially developed to be calorie controlled and low in saturated fat so it can be enjoyed as part of a reduced calorie diet and healthier lifestyle. Source of protein. Source of fiber. Suitable for vegetarians. No artificial colors, flavors or hydrogenated fat.
