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NPD in action: Natural energy boosts

Aug 2018

Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.


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Matahi Superfruit Boost Baobab Fruit Drink With Guarana (Italy). Organic baobab fruit drink with Guarana in a 330ml Tetra Prisma Aseptic. The energy of baobab.