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NPD in action: Bone and joint health

Jun 2018

World populations are getting older and with age the risk of bone and joint health issues – such as osteoporosis and rheumatoid arthritis – increases. However, bone and joint health concerns do not just impact seniors. It also has an impact on younger consumers. As more people adopt healthier, active lifestyles, the market looks set to focus on prevention, rather than treatment, opening opportunities for NPD with bone and joint claims.


10/10

Paleo Ranch Strawberry Pecan Skinny Bar (US). Does it get any more refined than the dignified southern tastes of strawberry and pecan? High in BCAAs, leucin, isoleucine, and valine, this 1.62 ounce bar packs a huge punch. Each Skinny Bar contains collagen, which promotes anti-aging and healthy joints, skin, tendons, connective tissue, and cartilage. To top it off, each bar is free of gluten, soy, dairy, and preservatives.