NPD in action: Products targeting weight management
Jul 2018Diets are continuously evolving to match consumer needs, with new diets tipped every year to be the next “big thing.” As consumers are ever-more engaged with their health and losing weight remains a key concern, the continuous stream of weight-loss diets is set to continue. Manufacturers are tapping into this space with a suite of products that promise to deliver taste and satiety in a convenient, and low-calorie, format.
Nestle Fitness Nutritious Energy Original Cereal (Mexico). Original whole grain cereal flakes made with whole wheat flakes, rice, corn and oats. With 30 percent more product. Whole grain guaranteed. Certified kosher dairy.
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