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NPD in action: Infant nutrition

Apr 2018

Many millennials are now in the parent category and desire the same nutrients for their children as they would source for themselves. They demand high-quality products with evidence of organic and natural ingredients, as well as environmental friendliness. This approach needs to be considered by manufacturers seeking popularity in new infant nutrition product development.  

1.    Premilait Organic Milk Formula Powder For Infants From 0 To 6 Months (Switzerland)
2.    Nutricia Bebelac Gold 3 Vanilla Flavored Powdered Milk Formula For Toddlers From 1 To 5 Years (Indonesia)
3.    Abbott Similac Neosure Infant Milk Based Formula Powder With Iron From Birth To 12 Months (United States)
4.    Milupa Milk Formula For Young Children From 1 Year And Onwards (Romania)
5.    Aspen Infacare Stage 2 Milk Formula Powder With Iron For Babies From 6 To 12 Months (Colombia)
6. Well Beginnings Gentle Milk Based Infant Formula Powder With Iron Through 12 Months (United States)
7.    Wyeth S 26 Organic Infant Formula From 0 To 12 Months (Philippines)
8.    Sma Gold Premium Follow On Milk For Babies From 6 To 12 Months (Nigeria)
9.    Nutifood Grow Plus Plus Premium Quality Milk Powder For The Special Nutrition Of Toddlers From 1 Year Suffering From Slow Weight Gain (Vietnam)
10.    Gerber Organic Rice Cereal (South Korea)

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Nutricia Bebelac Gold 3 Vanilla Flavored Powdered Milk Formula For Toddlers From 1 To 5 Years (Indonesia). Vanilla flavored powdered milk formula for toddlers from 1 to 5 years. Bebelac Gold is made with fish oil that contains 189mg/serving alpha-linolenic acid (omega 3) and 943mg/serving linoleic acid (omega 6). Bebelac Gold with 12 vitamins and 9 minerals with iron, zinc, iodine, vitamin A and calcium. We believe that the nutrition fulfillment in early life period begins before pregnancy. 

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Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
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Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
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