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NPD in action: Natural energy boosts

Aug 2018

Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.

1.    Better Than Coffee French Roast Energy Bar (United States)
2.    Xl Energy Plus Double Kick Drink Boosted With Mate And Guarana (Bosnia and Herzegovina)
3.    Lofbergs Sparkling Caffeine Water With Lemon Flavor (Sweden)
4.    Busy Bee Yerba Mate Honey Mint Iced Tea (Guatemala)
5.    Be Plus Bio Organic Energizing Bioactive Smoothie (Spain)
6.    Zone Perfect Revitalize Strawberry Shortcake Bar (United States)
7.    Heath And Heather Organic Detoxing Slim Tea With Green Mate And Psyllium (Hungary)
8.    Remedy 24 Fuego Black Tea, Yerba Mate And Green Tea Mix (Mexico)
9.    Twinings Superblends Energise Green Tea, Mandarin And Apple With Guarana Plus Vitamin B6 (United Kingdom) 
10.    Matahi Superfruit Boost Baobab Fruit Drink With Guarana (Italy)

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XI Energy Plus Double Kick Drink Boosted With Mate And Guarana (Bosnia and Herzegovina). Carbonated energy drink with taurine, caffeine, and vitamins, in a 250ml aluminum can. Pasteurized. Recommended especially in intensified mental and physical exertion. High caffeine content (32mg/100ml). Contains 1.5 times more caffeine than most energy drink.

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