NPD in action: Natural energy boosts
Aug 2018Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.
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Lofbergs Sparkling Caffeine Water With Lemon Flavor (Sweden). Lemon flavored sparkling caffeine water in a 500ml plastic bottle. A carbonated water from Swedish source, with taste of lemon. Perfect for the conscious and healthy consumer looking for a naturally exciting product without long table of contents. Lofberg's Caffeine Water is a natural energy drink that spikes up like coffee and extinguishes the thirst like water. Each bottle contains 150mg of natural caffeine, which corresponds to about two cups of coffee.
