Share

NPD in action: Food with a diabetic positioning

Apr 2018

Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.


3/10

Nova Choc Oh Late Sugar Free Dark Chocolate (South Africa). Portion controlled, dairy free, vegan friendly, diabetic friendly and gluten free dark chocolate. No MSG. No artificial coloring or modified starch. Vegan friendly. Dairy free. Diabetic friendly. Gluten-free. Portion controlled. This bar is made from the finest sugar-free guilt free ingredients the artisan way, what a novelty.