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NPD in action: Foods for healthy aging

May 2018

Mainstream food and beverage manufacturers have responded to the growing aging population with formulation changes and health claims targeting different needs at different life stages. Healthy aging increasingly features in the context of lifestyle trends, with healthy nutrition being positioned as the tool to prevent, or at least postpone, the first signs of aging. For all consumers, young and old, staying independent and fit is a pressing concern.


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Bakoma Women Pro Plus Wanilia: Vanilla Flavored Fermented Milk Product For Women (Poland). Vanilla flavored fermented milk product for women. Comes in a plastic doy pouch. Source of natural vitamin K and calcium. Enriched with vitamin D. Calcium is needed to maintain healthy bones. Vitamin K contributes to maintaining proper bone structure. Vitamin D helps in the proper absorption of calcium. Source of protein