NPD in action: Natural energy boosts
Aug 2018Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.
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Be Plus Bio Organic Energizing Bioactive Smoothie (Spain). Organic, energizing bioactive smoothie made with mango, apple, pineapple, pumpkin, orange, ginseng and matcha tea. Energizing. Source of vitamin C which contributes to normal energy-yielding metabolism and reduction of tiredness and fatigue. Suitable for vegans. Certified organic. Comes in a 150g DOY pouch.
