NPD in action: Natural energy boosts
Aug 2018Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.
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Zone Perfect Revitalize Strawberry Shortcake Bar (US). Five individually wrapped snack bars with strawberry shortcake flavor. Support for mental focus with caffeine. Green tea extract for energy boost. Choline, a micronutrient also found in fish, eggs and nuts, to support brain health. Green tea extract contains caffeine levels equivalent to 1/2 cup of coffee (50mg) for a burst of uplifting energy. Contains 11g of protein and full of delicious flavor you expect from zone perfect to satisfy those snack craving.
