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NPD in action: Food with a diabetic positioning

Apr 2018

Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.


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Zemas Madhouse Foods Ancient Whole Grain Peruvian Sweet Potato Pancake And Waffle Mix (Panama). Ancient whole grain Peruvian sweet potato pancake and waffle mix with superseed trio of hemp, chia and flax meal. Treat yourself well. Sugar-free. Rice free. Certified gluten free. Top 8 allergen free. Certified vegan. Certified kosher. Peruvian sweet potato flour: This potato is a complete nutrition source containing fiber, vitamin A, iron and calcium and also helps stabilized blood sugar levels.