Share

NPD in action: Products targeting weight management

Jul 2018

Diets are continuously evolving to match consumer needs, with new diets tipped every year to be the next “big thing.” As consumers are ever-more engaged with their health and losing weight remains a key concern, the continuous stream of weight-loss diets is set to continue. Manufacturers are tapping into this space with a suite of products that promise to deliver taste and satiety in a convenient, and low-calorie, format.


9/10

Bare Naked Spaghetti Pasta (UK). Konja, shaped spaghetti is a healthy, low calorie and an alternative to regular pasta. Quick and easy to cook just mix with your favorite sauce for a meal on the go. Serves 1-2. Helps you lose weight. Only 17 kcals per serving. Low in calories. Zero fat. Healthy. With 1.8g carbohydrates per 100g. Quick and easy to cook. New softer texture. Source of fiber. Gluten-free. No added artificial flavors. No added preservatives. Suitable for vegetarians. As seen on Dragons’ Den.