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NPD in action: Food with a diabetic positioning

Apr 2018

Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.


9/10

Ladophar Tra Artiso F: Artichoke Tea Bags (Vietnam). One-hundred teabags of artichoke tea. Healthy food. Vietnam High Quality Award. Users: liver well functioning, cholagogue, and diuretic. Help to decrease cholesterol in blood. Indications: to be use in affection of liver as: the liver's function is weak, urticaria, and jaundice. To be used for loss of appetite, fatigue debilitating body. This beverage can be used for diabetics.