Aging well: Targeting seniors' needs
Nov 2017The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.
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Primal Kitchen Macadamia Sea Salt Bars Made With Grass-Fed Collagen (US). This Paleo-friendly bar is free of gluten, dairy, and soy, and contain just 3 grams of sugar and an impressive 15 grams of protein. But the most important component of each snack is the 8,000 milligrams of collagen—an important protein in the human body that acts as a building block for strong bones, tendons, ligaments, connective tissue and skin.
