NPD in action: Organic and ethical
Mar 2018“Mindful choices” is identified by Innova Market Insights as the number one trend for 2018. Mindful choices are about having peace of mind while making a positive impact in the world. Ethical packaging alone is no longer enough to give consumers the feel-good factor, the contents also have to be beneficial to the workers throughout the products supply chain and shouldn’t have adverse environmental effects. In this context, organic products are often observed pairing up with ethical claims.
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Auga Organic Creamy Carrot Soup With Coconut Milk (UK). Organic creamy carrot soup with coconut milk. Auga grow organic food in a smart way. It is grown naturally, without depleting the soil, using innovative technologies and strictly avoiding any chemicals in the process. Smart pack, less CO2, less waste. Packed in a light-weight pouch which creates significantly less CO2 emissions compared to a can of the same size.
