Aging well: Targeting seniors' needs
Nov 2017The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.
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Dermisis Cadio Plus Mpiskota Me 4 Dimitriaka: Biscuits With 4 Cereals (Greece). Contains beta-glucan, which contributes in reducing cholesterol and sugar in blood, and in gut health. No hydrogenated fats. A source of fiber.
