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Aging well: Targeting seniors' needs

Nov 2017

The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.


3/10

Jubi Birch Water With Nettle Flavor (UK). For the way you loof: Deeply detoxes. Helps with weight loss. Eliminates cellulite. Has anti-aging effects. Helps keep skin beautiful. Fights hair loss. Regenerates hair. It contains both B and C vitamins with some minerals and amino acids like calcium, iron, magnesium, manganese, phosphorus and potassium. For the wat you act: gives you great energy. Fights fatigue. Diminishes stress. For the way you feel: lowers your cholesterol level. Full of antioxidants. Helps your heart. Detoxes liver. Promotes kidney health. Decreases risk of cavities. Helps your teeth. The activation of diuresis helps eliminating organic wastes such as uric acid and cholesterol. It is full of naturally occurring antioxidants, electrolytes, trace minerals, vitamins and it also contains xylitol.