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High time for hemp

Sep 2017

The ancient grain hemp has been applied in various industrial products, including paper, clothing and of course food & beverages. The usage of industrial hemp is safe and legal because it contains much lower content of tetrahydrocannabinol (THC) than that of marijuana. With a comprehensive development in the food & beverages industry, hemp and its ingredients (such as hemp seeds, hemp oil and hemp protein) show potential in an extensive range of applications. As one of the plants rich in nutrients, it provides consumers with naturally gluten free and high source of protein & fiber options. The most active categories for hemp are cereals, sports nutrition and snacks, showing rapid growth over the past five years.

Myprotein Hemp Bar (Denmark)
Foods Alive Superfoods Hulled Hemp Seeds (US)
Germinal Crema Semi Di Ganapa: Hemp Seed Cream (Italy)
Renee Voltaire Chocolate With Hemp Seeds (Sweden)
Manitoba Harvest Hemp Heart Bites Crunchy Hemp Snacks: Cinnamon (Canada)
Bodyme Naked Organic Plant Protein Blend Powder (UK)
Ecomil Sugar Free Hemp Drink (Spain)
Purasana Organic Vegan Protein Mix With Cocoa Taste (France)
Germinated Hemp Oil (Germany)
Everbar Hemp Powered Bar: Blueberry Cashew (US)
Organic Hemp Protein Powder (Netherlands)
Hemp Foods Australia Organic Hemp Seeds (Australia)

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Manitoba Harvest Hemp Heart Bites Crunchy Hemp Snacks: Cinnamon (Canada). Hemp Heart Bites contain 10 grams of protein and 10 grams of omega 3 and omega 6 per 45-gram serving (about 10 pieces). Certified B Corporations. Non GMO Project Verified. Suitable for vegans. 

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
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Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
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Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
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Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
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Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
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Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
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