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NPD in action: Heart health 

Jan 2018

Food choices are an important part of a healthy lifestyle and have an impact on heart health. Heart diseases are among the leading causes of death worldwide, giving food manufacturers clear marketing opportunities to develop new products with a heart health claim. Some new products are focused on addressing heart-related concerns such as reducing cholesterol levels while others address overall heart health. Innova Market Insights recorded that Asia is the region with highest incidence of new product launches with a heart health claim in 2017.


9/10

Pauluns Superriisi Red And Brown Raw Rice, Green Lentil, Quinoa And Pumpkin Seed (Finland)
A mildly flavored superfood brown and red raw rice, green lentils, quinoa and pumpkin seeds. Natural ingredients. Contains natural vitamins and minerals. No additives. Tasty without added salt. Rich in protein. Rich in fiber. Diverse nutritional value. A better choice for the heart.