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Superfoods on a health mission

Jul 2017

Innova Market Insights has reported a +47% CAGR for new products with a “superfood” claim (Global, 2011-2016).There is no definitive list of superfoods; they are just foods deemed highly nutritious for whatever reason. New superfood ingredient discoveries continue to emerge and are being marketed accordingly.


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PECANS: Pecan nuts seem to fly under the radar and are not raved about compared to other exotic health foods. They have by far the highest ORAC value of all nuts and they're also rich in fiber, and contain more than 19 vitamins and minerals including vitamin A and magnesium. The Primal Pantry Apple And Pecan Raw Paleo Bar (UK)