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NPD in action: Organic and ethical

Mar 2018

“Mindful choices” is identified by Innova Market Insights as the number one trend for 2018. Mindful choices are about having peace of mind while making a positive impact in the world. Ethical packaging alone is no longer enough to give consumers the feel-good factor, the contents also have to be beneficial to the workers throughout the products supply chain and shouldn’t have adverse environmental effects. In this context, organic products are often observed pairing up with ethical claims. 


6/10

Rombouts Decaffeinated Arabica Coffee (Belgium). Twelve espresso pods of decaffeinated arabica coffee. Gentle, water decaffeination slowly removes the caffeine without the use of any harsh solvent. Deca Aqua retains all the subtle aromas and flavors of the best organic and fairtrade coffee beans used to make it. Certified organic. Total 100 percent. Fairtrade means better trade conditions for farmers in developing countries. In this way they can invest in their company and living conditions for a sustainable future.