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What’s New in Sports Nutrition?

Apr 2017

One noteworthy trend for the sports nutrition market is the wider availability of products which are suitable for vegans, with new protein and other ingredient formulations emerging. Innova Market Insights recorded a 42% increase in new global sports nutrition product launches tracked in 2016 from 2015 with a vegan positioning. New flavor and format innovation are also key trends for new product development, providing sports nutrition products with more mass market appeal.

Isostar Before Sport Energy Cake With Chocolate Flavor
Ah Sport Drank Isotone Met Stevia Extract
Phd Diet Whey Bar With Strawberry Cheesecake Flavor
Systemax High Protein Salted Caramel Cookie
Jelly Belly Assorted Sport Beans Energizing Jelly Beans With Assorted Natural Flavors
Isostar Energy Booster Gel With Mint Flavor
Blackmores Exercise Muscle Magnesium Easily Absorbed Powder
Evo Hemp USA Grown Hemp Protein Supplement
Rap Protein Energy Gummies
Muscletech Garcinia 4X Sx 7 Dietary Supplement: 80 Caplets

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Isostar Before Sport Energy Cake With Chocolate Flavor (France).
Isostar long energy cake mix with chocolate flavor is rich in carbohydrates and is particularly suitable to meet the needs of athletes. It is also a source of vitamin b1, calcium and magnesium for good conversion of nutrients into energy. 

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
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Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
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Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
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Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
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Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
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Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
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