10 Aug 2017 --- Nutritional ingredient supplier Cambridge Commodities has been named the exclusive UK distributor of Baobab Foods’ product: Baobest, an organic, wholefood powder extracted from the African baobab tree. The product is suitable for a variety of sectors including health & wellbeing, beauty and sport in powder blends, food and supplements.
“We are very pleased to announce that Cambridge Commodities is the exclusive UK distributor of Baobest fruit powder. Consumers continue to look for sustainable and natural ingredients in their food and Baobest offers an organic, sustainable solution to this demand. It is bursting with antioxidants, natural electrolytes and has a 50 percent fiber content,” says Clare Baker, Head of Product Development at Cambridge Commodities.
“Not only does Baobest offer functional benefits, it is harvested by hand from wild baobab trees in southern Africa, helping to protect the ancient tree. It also creates a stable income for the local people, and the ethical sourcing story of Baobest is a good fit with millennial consumer needs for authentic ingredients,” Baker explains.
The baobab fruit used to produce Baobest is picked by hand and its pulp milled into a fine powder with minimal processing. It contains antioxidants and essential minerals for everyday health and natural plant fiber which is key for digestive support.
“We are excited to be working with Cambridge Commodities to bring Baobest powder to the UK. Upon meeting their team, it was obvious to us that they are an ideal fit,” says Henry Johnson, European Sales Manager at Baobab Foods.
“Most early adopter healthy food brands already have baobab scheduled in their R&D pipelines. However, Baobest powder's versatility as an ingredient and natural functionality as a superfood is also bringing it to the attention of mainstream food brands and retailers. We believe Baobest powder has huge potential in the UK,” Johnson concludes.
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