16 Apr 2015 --- Fruitful Way has launched Fruitful for Him, a formula designed to address the factors affecting male fertility.
The company used evidence from the Mayo Clinic research, along with numerous scientific articles, to help identify the best ingredients to help the male in a couple trying to get pregnant.
“Fruitful for Him is a targeted formula designed to address the primary factors affecting male fertility, including sperm count, sperm health, sperm motility (“swimming skills”) and sperm morphology (shape and size),” said Arnon Aharon, MD, VP of Product Development for Fruitful Way.
One of the major causes of sperm damage is oxidative stress. It disrupts the integrity of sperm DNA and causes collateral damage to proteins and lipids in the sperm. This accumulated damage affects the ability of sperm to swim, penetrate and fertilize eggs.
Oxidative stress is generated by reactive oxygen species (ROS) generated within cells or via environmental insults. Damaged sperm cells cannot protect themselves from oxidative stress. Enriching antioxidant micronutrients in semen helps protect sperm from such stress.
Fruitful for Him contains nutrients that counteract ROS, including: vitamin E, L-carnitine and selenium. These ingredients protect the testes and create a better environment for sperm development and health. Infertile men who took selenium supplements have shown improvements in sperm quality and fertility. Because low levels of zinc in seminal plasma are associated with male infertility, Fruitful for Him also includes zinc for healthy sperm production.
One of the most important nutrients in the Fruitful for Him supplement is epigallocatechin gallate (EGCG), derived from green tea. EGCG protects sperm-producing cells from environmentally induced damage and cell death, and also promotes normal male hormone homeostasis. EGCG has an anti-inflammatory capacity, too, which can reduce immune-cell infiltration into seminal fluid and prevent potential negative effects on sperm function.
The Fruitful fertility toolkit features a mobile app and three supplements – Fruitful for Him, Fruitful for Her and Fruitful Couple. “The Fruitful trio is not just another fertility supplement,” explains Udi Alroy, CEO and Co-founder of Fruitful Way.
“The Fruitful app combines information on the couple’s lifestyle, factors that impact chances of getting pregnant, and other data to generate fertility-potential scores, and recommends the correct dosage to take of each formula based on these scores.”
Fruitful was developed by a group of health, nutrition and science professionals from multiple disciplines, including medicine, biology, clinical development, clinical practice, dietetics and the natural product supplements industry. Its vision is to help couples understand what is fertility, how to enhance their chances to get pregnant and how to optimize the process to reduce stressful situations, while enjoying the procedure.
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