Lycored Launch Campaign to Promote Ingestible Skincare

3ba61fed-a19d-4d11-a694-5b2c97110e2darticleimage.png

08 Feb 2017 --- Lycored have launched a campaign, which aims to drive consumer engagement with ingestible skincare, helping to bring the category into the mainstream.

The campaign, named, “Letters for Love” is an extension of the company’s previous #rethinkbeautiful campaign, designed to help set a foundation that beauty comes from within, thereby promoting the importance of ingestible skincare.

“Letters for Love” encourages people to write letters containing positive affirmations to themselves, echoing the message of beauty from within and self-love that originated with the #rethinkbeautiful campaign. The letters will be sent back to the writer when they least expect it, to remind them of the positive feelings they had at the time.

Lycored’s campaign aims to challenge traditional notions of beauty and skincare, specifically raising awareness of their clinically-backed cosmeceutical, Lycoderm, a Lycored Nutrient Complex Formulation for Skin.

Zev Ziegler, Vice President of Brand & Marketing at Lycored, said, “The full potential of the ingestible skincare category has so far not been fulfilled, largely because of the limitations of traditional thinking about beauty.”

“Our goal is to disrupt typical industry messaging by spreading the idea that beauty comes from within. In turn, that creates an emotional connection with the concept of ingestible skincare.”

“Now we hope to inspire even more people to go beyond “skin deep” and take a moment to reflect on everything they love about themselves.”

The first part of the campaign came in the form of an intimate, candid video, back in August, which was promoted via a social media influencer program, further aiming to challenge the traditional notion of beauty and spreading the message that beauty is a feeling that comes from within.

The initiative has featured prominently in consumer-facing media, and to continue this second phase of the campaign, Lycored will set up letter-writing stations in different cities across the US. 

RELATED ARTICLES
Homepicture

Ajinomoto enters US medical foods market with Cambrooke Therapeutics acquisition

09 Nov 2017 Ajinomoto Co. Inc has acquired an equity ...

Homepicture

Frutarom fortifies portfolio with acquisition of AB-Fortis activity

08 Nov 2017 Frutarom has signed an agreement with AB-Biotics ...

Homepicture

New MenaQ7 patents granted to NattoPharma in US, Israel and Australia

08 Nov 2017 NattoPharma ASA has successfully secured patents ...

Homepicture

Innophos acquires NutraGenesis to boost its Food, Health and Nutrition portfolio

07 Nov 2017 Innophos Holdings has acquired NutraGenesis, a ...

Homepicture

Omega 3 fatty acids linked to more positive lupus outcomes by study

06 Nov 2017 Higher intake of omega 3 fatty acids was ...