Infant nutrition market becomes a bit more wholesome with gut-friendly organic yogurt launch

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01 Feb 2018 --- Premium organic baby food brand Happy Family has launched what it says is the first-ever organic yogurt line with no added sweeteners for babies and toddlers. Designed for infants starting at six months and up to three years old, the Happy Baby and Happy Tot Whole Milk Yogurt line is made with whole milk, vitamin D and probiotics. 

Happy Baby's "Baby's First" Organic Whole Milk Yogurt Cups are sweetened fruit and veggie purees and introduce babies and toddlers to new flavors and textures at an early age to help create healthy eating habits, the company tells NutritionInsight

Click to EnlargeAvailable in ten recipes, Happy Baby Organic Whole Milk Yogurt cups and Happy Tot Organic Whole Milk Yogurt Cups and Pouches are available across the US in mass retailers and grocery stores.

Happy Family tells NutritionInsight that the product range contains the probiotic Bifidobacterium animalis lactis that has been shown to have a digestive benefit when consumed regularly as part of a balanced diet and healthy lifestyle.

"There is growing evidence that gut health starts during the First 1,000 Days of life," says Shazi Visram, ChairMom and Founder of Happy Family. "That's why we're launching a new line of fermented foods with added probiotics and whole milk fat for babies and toddlers. We're all about providing the best nutrition options for babies and parents."

Most babies can start eating yogurt at 6 months as they start eating solids. Pediatricians recommend whole milk yogurt as a first complementary food for babies, Happy Family notes.

The range includes:

  • Happy Baby Organic Whole Milk Yogurt Cups are available for purchase in packs of 6-1.76oz cups for US$3.29. Options include: Plain; Blueberry; Banana & Sweet Potato; and Peach & Mango.
  • Happy Tot Organic Whole Milk Yogurt Cups are available for purchase in packs of 6-4oz cups for US$4.29. Options include: Apple, Mango & Carrot; Strawberry, Banana, Oats & Chia; Apple & Pear
  • Happy Tot Organic Whole Milk Yogurt Pouches are available for purchase as single 3.5oz pouches for US$1.59 or in packs of 4-3.5oz pouches for $5.59. Options include: Apple & Blackberry; Banana, Mango & Spinach; Strawberry, Banana, Oats & Chia.