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    Minerals & Supplements

    01 May 2018 Vitamin/mineral fortification in food & beverages is enjoying a return to growth, with a significant increase in applications when comparing 2013 and 2017 data. Dairy, followed by baby & toddlers and soft drinks are the categories with the highest application of vitamin/mineral fortified new products. Iron is the most frequently applied mineral in new F&B launches tracked with a “vitamin/mineral fortified” positioning. It has enjoyed a CAGR of +10% (Global, 2013-2017).