How to reach out to silver consumers27 Sep 2017 This “silver consumer” group’s needs present a challenge that companies in the healthy aging space are figuring out how to meet. “For instance, vitamin B12 requirements are increasing with age. The requirements for protein, for instance, [are now] increasing with age.”“I think prevention is a very important point, because we know that with the aging population, in the last years of life, they need more intensive healthcare because they develop chronic diseases,” says Iris Hardewig ofAnalyze & Realize. “Since we know that the life expectancy is increasing, it can be expected that also the lifespan where they need more intensive healthcare will increase. I think it’s one of the responsibilities of the industry to prevent that."