Meeting sports nutrition consumer demands14 Jun 2018 There has been particularly strong recent development happening in the clean label mainstreaming of sports nutrition products. At Vitafoods Europe 2018, FrieslandCampina’s consumer research highlighted a need for clean ingredients as well as innovative flavor profiles. The results of a consumer study showed that 69 percent of sports nutrition consumers find all-natural ingredients to be appealing in these types of products. To address this demand, DMV has come up with native protein launches. “We are highlighting Nutri Whey native and that is some shakes, RTDs. What we highlight is how Nutri Whey native is a concept where we really try to target the millennials. We developed it together with Givaudan, where we looked at what flavor profile consumers are looking for,” says Ramon Mommersteeg at the company.