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    The mainstreaming of sports nutrition

    23 May 2018 NutritionInsight spoke to Innova Market Insights analyst,Florencia Moreno Torres, at Vitafoods 2018.At the show, Innova Market Insights noted a 14 percent average annual growth in sports nutrition launches featuring plant protein (global, 2013-2017), but also a continued CAGR of 10 percent in whey protein over this period.“There’s still room for growth in three areas in sports nutrition,” she says. “The first one has to do with flavors and the fact that there is so much innovation and competition in the market. Consumers won’t just settle; they’re looking for novel and improved flavor profiles. Secondly, everything that has to do with transparency, clean label and sustainability if possible.”
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