Marine oils innovation

Feb 2019

Key Takeouts

Innova Market Insights Commentary

The use of marine oils in food & beverage launches is increasing globally, featuring a +3% year-over-year growth when comparing 2018H1 and 2017H1 launches. In 2018H1, the top category of global product launches tracked with marine oils was Baby & Toddlers (57%), with Fish Oil being the leading ingredient among the ... Read More

Top 3 Sub-Categories

1. Baby Formula/Milk

2. Essential Fatty Acids

3. Baby Cereals & Biscuits

Trending
uparrow
Trending up
Global
Region
Analyzed
+3.0 %
2018 vs. 2017
Ingredients analyzed

Food & beverage launches only;

Fish Oil

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+3.0% (2018 vs 2017)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2018 vs 2017

Ingredients

Top-5 Ingredients (By Market Category Penetration)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+3.0% (2018 vs 2017)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2018 vs 2017

Positionings

Top-5 Health Positionings (% Growth of product launches)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+3.0% (2018 vs 2017)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2018 vs 2017

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+3.0% (2018 vs 2017)

Top Company

Nestle

Top Category

Baby & Toddlers

Top Ingredient

Fish Oil

Region Analyzed

Global

Date Analyzed

2018 vs 2017

Previous Ingredient Analysis on FoodIngredientsFirst.com

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