Sports nutrition innovation

Oct 2018

Key Takeouts

Innova Market Insights Commentary

The sports nutrition category showed an expressive increase in 2017, featuring +18% in 2017 vs. 2016. The leading subcategory for product launches tracked globally in 2017 is Sports Powders (51%). The leading protein ingredients used in all 2017 sports nutrition launches tracked are Whey Protein Isolate (22%), Whey Protein Concentrate (20%) and ... Read More

Top 3 Sub-Categories

1. Sports Powders

2. Sports Bars

3. Sports Supplements

Trending
uparrow
Trending up
Global
Region
Analyzed
+18.0 %
2017 vs. 2016
Ingredients analyzed

Food & beverage launches only;

Whey Protein Isolate

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+18.0% (2016 vs 2017)

Top Company

Myprotein

Top Category

Sports Nutrition

Top Ingredient

Whey Protein Isolate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Ingredients

Top-5 Ingredients (By Market Category Penetration)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+18.0% (2016 vs 2017)

Top Company

Myprotein

Top Category

Sports Nutrition

Top Ingredient

Whey Protein Isolate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Positionings

Top-5 Health Positionings (% Growth of product launches)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+18.0% (2016 vs 2017)

Top Company

Myprotein

Top Category

Sports Nutrition

Top Ingredient

Whey Protein Isolate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

+18.0% (2016 vs 2017)

Top Company

Myprotein

Top Category

Sports Nutrition

Top Ingredient

Whey Protein Isolate

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Previous Ingredient Analysis on FoodIngredientsFirst.com

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