“Smart drugs”: Ample space for nootropics NPD but scientific substantiation is key

21 Mar 2019 --- Nootropics, or “smart drugs,” have captured the industry’s attention as a new brain health area to watch. Consumers are seeking performance-based formulas that help them reach their peak – not only physically, but also mentally. However, entering this increasingly popular space with a product does not come without its drawbacks. In an era where transparency and efficacy are becoming expected, companies must also substantiate their launches.

“Food talking to your genes”: Nutrigenomics in favor of enhanced personalized nutrition

14 Mar 2019 --- Within the personalized nutrition space the field of nutrigenomics is touted as being able to tailor nutrition to an individual’s specific genetic makeup. With direct-to-consumer (DTC) services such as at-home genetic testing, consumers may now gain better insights into health and disease predisposition, as well as case-specific nutritional recommendations. Industry experts weigh in on the potential of nutrigenomics on well-being and the hurdles to be overcome.

“Revolutionizing functional foods”: Nurish.Me seeks to boost supplement delivery with nanotech

01 Mar 2019 --- Nanotechnology can be used to produce better supplements with increased bioavailability and improved efficacy in delivery and absorption. This is according to Michal Heger, Ph.D., Co-Founder and Chief Formulation Officer of Nurish.Me, which has used nanotechnology to create a curcumin supplement coined CoreCumin. Although the use of nanoencapsulation is not widespread yet, Heger notes that a better understanding of this method and appropriate regulatory control could significantly improve supplementation delivery.

Weekly Roundup: USDA recruits experts to update 2020-2025 Dietary Guidelines for Americans, Fruit d’Or partners with Innovative Natural Solutions

01 Mar 2019 --- In nutrition news this week, The US Department of Agriculture (USDA) has enlisted the help of 20 acclaimed scientists to review and update the 2020-2025 Dietary Guidelines for Americans (DGAs). Fruit d’Or has partnered with Innovative Natural Solutions (INS) and is showcasing prototypes featuring Elder Pure black elderberry extract as well as Taiyo’s Sunfiber prebiotic soluble fiber. In business news, the Council for Responsible Nutrition (CRN) has announced four promotions, while Artemis International Inc. has appointed Leslie Gallo as its new President. Also this week, the Botanical Adulterants Prevention Program (BAPP) announced the publication of a new Laboratory Guidance Document (LGD) on grape seed extract in a bid to avoid its adulteration with other botanicals.

Morning after remedy: “Powerful, hangover cure” antioxidant blend debuts

27 Feb 2019 --- Californian company Nilo Brands has launched a vegan remedy that promises to get you from “zero to hero” after a night of drinking alcohol. The new product, coined Nilo Hangover Recovery, contains the DHM antioxidant which is derived from Hovenia Dulcis – a Japanese tree. It is touted as accelerating the breakdown of toxins released in the liver when drinking alcohol.

Rooting out the “bad actors”: US FDA promises sweeping regulatory changes for dietary supplements

12 Feb 2019 --- The US Food and Drug Administration (FDA) is seeking to significantly “modernize” dietary supplement regulations, in an attempt to root out “bad actors” that distribute and sell dangerous products. Promised to be the most “significant modernizations” in 25 years, announced steps will seek to ensure that the US regulatory framework is flexible enough to adequately evaluate product safety while also promoting innovation, developing new enforcement strategies and engaging in a dialogue with dietary supplement stakeholders.

“Authentic ashwagandha”: Sabinsa’s adaptogen complies with USP authenticity test

11 Feb 2019 --- Sabinsa’s Shagandha Ashwagandha Root Extract 2.5 percent from Withania somnifera has been found to comply with the US Pharmacopoeia-National Formulary (USP-NF) monograph, confirming its authenticity. The company chose botanical specialist Alkemist Labs to test the ingredient. Ashwagandha’s growing popularity makes caution in sourcing crucial to guard against the adulteration that often follows rapid growth in demand for a herb, according to Sabinsa Founder Dr. Muhammed Majeed.

Bone broth: Trend or nutrition staple? Experts explain

30 Jan 2019 --- Among staple nutritional trends, such as plant-based, low carb and high protein, bone broth is also being highlighted for its nutritional value and health benefits. The substance is touted as promoting gut health, easing joint pain and fighting inflammation. Innova Market Insights has reported over six times as many products marketed as containing “bone broth” in 2017 as in 2015, with a CAGR of 147 percent.

Brain health: Jonescientific launches ashwagandha and curcumin-based supplement

24 Jan 2019 --- Former Mayo Clinic neuroscientist Daryl Rhys Jones has developed and launched “Sophrosyne,” a brain-health supplement derived from the combination of four nootropic ingredients – ashwagandha, curcumin, bacopa monieri and hericium erinaceus. The supplement is touted as holding cognition and memory improvement properties. It is also suitable for seniors and people looking to improve their memory, as well as military veterans and athletes who have experienced head injuries, according to Jones.

“Achieving the purity of wild ginseng”: Botalys taps into expanding adaptogenic market with new launch

22 Jan 2019 --- Botalys, a supplier of rare plant extracts, is to launch what it describes as the most bioactive Panax ginseng powder on the market, coined HRG80. The launch is to take place at Vitafoods Europe 2019, held in May in Geneva, and Natural Origins group will be in charge of its Western Europe distribution. Ginseng’s mainly used for its stress-reducing properties, Paul-Evence Coppée, Co-CEO of Botalys, tells NutritionInsight, and the plant is “considered by many to be the king of adaptogens.”

Weekly Roundup: Fiber-fortification for select Tesco own-label foods, Lonza gains investment grade rating

18 Jan 2019 --- In nutrition news this week, Stratum Nutrition has been accepted as a “Preferred Supplier” by the National Animal Supplement Council (NASC) for its eggshell and curcumin brands, while the Council for Responsible Nutrition (CRN) has appointed a new chair to the board of directors. Lonza has received an investment grade rating from US financial services company Standard & Poor's. In research updates, a new study suggests that tart cherry juice may help reduce the risk of inflammation associated with many chronic diseases, including cardiovascular disease. Increasing customer interest in fortified foods has prompted Tesco to begin boosting the fiber content in some of its most popular snacks.

Nutrition for cognition: Certain blood nutrients improve cognitive performance, study finds

21 Dec 2018 --- Key nutrients in the blood are linked to enhanced brain connectivity and performance in older adults, according to a study published in the journal Neurolmage. The study included 116 healthy adults ranging from 65 to 75 years old and focused on 32 key nutrients in the Mediterranean diet, which has previously been linked to better brain function in the aging. The findings highlight the role of food in boosting cognitive performance.

The key nutritional themes of 2018: A year in review

20 Dec 2018 --- As the year draws to a close, NutritionInsight looks at the key trends that made headlines over the past 12 months. Digestive health remained a popular topic this year, with the industry seeing fiber and fermented foods further rising in demand, while personalized nutrition maintained its standing as an area of high interest. 2018 also marked the year of plant-based diets coming to the fore via the increasing popularity of meat and dairy alternative options combined with consumers’ need for more conscientious food choices. Protein enjoyed innovation and varying NPD, often within the sports nutrition market, but also in senior and medical nutrition.

Flying Embers and Reyes Beverage Group launch adaptogenic organic alcoholic kombucha line of beverages

20 Dec 2018 --- US beverage brand Flying Embers is partnering with beer distributor Reyes Beverage Group to launch a fermented alcoholic beverage line fortified with adaptogenic ingredients. The drink is fermented with a base of ginger, turmeric, astragalus and the increasingly popular adaptogen ashwagandha.

HiE 2018: Ashwagandha takes center stage, thanks to smart marketing and clinical evidence

05 Dec 2018 --- Mood boosting and stress alleviating solutions have been hotly tipped to see growth in food and beverages in the coming year. One ingredient touted as being able to provide adaptogenic properties to alleviate some of the stresses of modern life is ashwagandha (withania somnifera). At HiE 2018 in Frankfurt, Germany, NutritionInsight spoke with a number of industry experts on this Ayurvedic herb’s market potential.

Purely botanic brain health boost hits the US market this month

05 Dec 2018 --- A new cognitive enhancing supplement coined Sophrosyne has hit the US market this month. Tapping into the booming nootropics trend, the supplement’s creators hope to reach consumers who are becoming more interested in using products that tout brain-health boosting qualities. A daily dose of Sophrosyne contains clinically active doses of 500mg of ashwagandha, 180mg of curcumin, 300mg of bacopa monnieri and 500mg of hericium erinaceus.

Spice it up: Curcumin found to boost exercise performance in mice with heart failure

03 Dec 2018 --- Popular cooking and nutritional ingredient curcumin may improve exercise intolerance – a hallmark of chronic heart failure – when taken by people who have experienced the condition, a study published in the Journal of Applied Physiology has found. The researchers note that based on these findings, and previous studies, more targeted drugs should be formulated, and the consumption of foods that are rich in nuclear-factor E2-related factor 2 (Nrf2) activators should be encouraged.

Black cumin: Botanic Innovations on protecting the seed oil supply chain

29 Nov 2018 --- The quick growth of black cumin has increased the risk of intentional or unintentional adulteration, notes supplier Botanic Innovations on the botanical which ranks among The American Botanical Council’s top 25 fastest growing herbal ingredients of 2017.

Yuzu, taro and cookie dough: Innovative flavors flex their muscles in sports nutrition category 

12 Nov 2018 --- The sports nutrition market is continually undergoing growth, necessitating flavor innovation for both product differentiation and base-protein taste masking. In an era of bountiful choice, it has never been more critical, yet challenging, to stand out on the shelf, and one way to catch a consumers eye is through novel flavor use. “Flavours of the future” in the sports nutrition market span global cuisines to tantalize future consumer taste buds with yuzu and mochi flavors, as well as US-style s’mores, cookie dough and birthday cake, according to a research project conducted by Synergy Flavours.

Weekly Roundup: CJ CheilJedang expands Indonesia plant, Valensa hosts expert panel on saw palmetto

09 Nov 2018 --- This week in nutrition, CJ CheilJedang has expanded its Indonesia Jombang plant with a new production line, while Advanced Organic Materials is expanding its manufacturing operations into Spain. OmniActive Health Technologies CurcuWIN and Lutemax 2020 both gained US Pharmacopeia (USP) verification, and Valensa International appointed Sendhil Pani to lead its microalgae market expansion. Valensa also hosted an expert panel yesterday to examine the damage to saw palmetto extract’s sustainability following recent hurricane damage in the Florida area.

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