Naturex will be showcasing its new Sweoat Bran ingredient. Oats are a naturally rich source of beta-glucan. The latest research demonstrates that oats and oat beta-glucan can be recommended as part of a healthy diet to reduce the risk of cardiovascular disease. Internationally recognized associations support the role of oat beta-glucan, and specifically its viscosity, in lowering blood cholesterol levels. Also on show will be Aronox, an extract of the native North American superfruit, aronia. Aronia, also called black chokeberry, possesses a unique combination of phytonutrients and is particularly high in polyphenolics that help maintain cardiovascular health. Since 2005, the health benefits of Aronox have been investigated in several human clinical studies.