Vitafoods Europe has strongly established itself as one of the major events on the nutrition calendar, with significant growth in the dedicated show space in the last couple of years. This year’s event featured more food ingredients suppliers than ever before, indicating a more mainstream rather than pure nutraceutical focus, as was the case at prior events. The key topic of debate on the show floor was undoubtedly the recent mergers that have shaped the sector whereby flavor houses have spread into nutrition i.e. Givaudan acquiring a stake in Naturex and IFF buying Frutarom. Other topics of strong significance included the mainstreaming of sports nutrition, bone & joint health, microbiome solutions and a strong focus on personalized nutrition through technological advances.