NPD in action: Protein fortification
Feb 2018Protein fortification trend is showing no signs of slowing down. New food and beverage products launches tracked with protein claims increased with a CAGR of +28 percent (Global, 2013-2017). While in the past protein claims were concentrated in sports nutrition, meat and dairy products, they are now present in all categories. To many consumers, protein stands for added fitness and health and comes from different sources i.e. from peas or soy, but also from milk and meat. The range of new product options must satisfy all customers’ preferences.
Quest Protein Chips With Sour Cream And Onion Flavor (Guatemala). Protein chips with sour cream and onion flavor. Improved. More crunch. More flavor. Baked, never fried. Soy free. Gluten-free. Chips evolved. Quest Protein Chips have completely changed the chip game. With 3g net carbs and a whopping 20g of protein per bag. Look at the ingredients: Potatoes have nothing to do with it. We started from scratch to reinvent chips with ingredients you can trust.
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