NPD in action: Food with a diabetic positioning
Apr 2018Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.
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Vfresh Artichoke Tea (Vietnam). Sugar-free artichoke tea. Sugar-free. Food supplement. Thirst quenching. Cooling body and eliminating toxins. Diabetic can use. No preservatives. FSC certified.
