NPD in action: Food with a diabetic positioning
Apr 2018Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.
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Bokomo Traditional Oats (Nigeria). Traditional oats. Ready in 3 minutes. Made with 100 percent wholegrain oats, nothing added. Low GI. High in fiber. All the goodness of oats, in a warm, comforting bowl. Certified halal. Certified kosher parev. Diabetes South Africa logo. Often Foods GI Foundation logo. Suitable for strict vegetarians.
