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NPD in action: Clean label supplements

Feb 2019

Interest in dietary supplements has grown as consumers become increasingly knowledgeable about health and wellness. As concern over preservatives and artificial ingredients within this space also rises, clean label has become a standard expectation. This, in turn, influences supplement manufacturers to focus on creating optimal transparent product labels with non-GMO, natural and organic claims.  


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Nutrigold Mens 40 Plus Multi Gold Dietary Supplement: 90 Vegan Capsules (US). Men's 40 Plus Multi Gold is a formulation of plant-based, whole food nutrients concentrated from organic, non-GMO fruits, vegetables, and herbs, synergistically combined with Astaxanthin Extract. Each serving provides an organic whole-food blend of healthful ingredients, and more than 100% DV of 15 vitamins and minerals, including B vitamins, K2, and selenium. Comes in 90 vegan capsules in a glass bottle held in a carton box.