NPD in action: Protein fortification
Feb 2018Protein fortification trend is showing no signs of slowing down. New food and beverage products launches tracked with protein claims increased with a CAGR of +28 percent (Global, 2013-2017). While in the past protein claims were concentrated in sports nutrition, meat and dairy products, they are now present in all categories. To many consumers, protein stands for added fitness and health and comes from different sources i.e. from peas or soy, but also from milk and meat. The range of new product options must satisfy all customers’ preferences.
7/10
Chiefs Choco Mountain Protein Pudding (Switzerland). Chocolate flavored pudding with lactic proteins and sweeteners. Lactose-free. No added sugar. Contains 20g protein. Low carb. Green Dot Certified. 75 percent less carbohydrates compared to a similar product. Contains naturally occurring sugars.
