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NPD in action: Food with a diabetic positioning

Apr 2018

Affecting approximately 380 million people worldwide, diabetes is a leading cause of a range of ailments including amputations and stroke. New product launches with a diabetic positioning continue to be sporadic since manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself. People living with diabetes, however, lack effective food labeling to help them make safer product consumption choices.


8/10

Brazoka Tapioca De Maca Com Canela: Tapioca Starch With Apple And Cinnamon (Brazil). Hydrated tapioca starch with apple and cinnamon. Makes 5 pieces of tapioca. Gluten free. No salt. 0 percent trans fats. No sodium. Life, health and wellness. Healthy foods. Recyclable packaging. Mass already moist, do not add water. Helps intestinal function. Helps in strengthening muscle mass. Helps to balance the sugar levels. Helps in weight reduction. Helps fight cholesterol.