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NPD in action: Organic and ethical

Mar 2018

“Mindful choices” is identified by Innova Market Insights as the number one trend for 2018. Mindful choices are about having peace of mind while making a positive impact in the world. Ethical packaging alone is no longer enough to give consumers the feel-good factor, the contents also have to be beneficial to the workers throughout the products supply chain and shouldn’t have adverse environmental effects. In this context, organic products are often observed pairing up with ethical claims. 


7/10

Alter Eco Organic Pearl Heirloom Quinoa (Russia). Organic wholegrain pearl quinoa. Royal heirloom- taste the difference. Organically grown. Fairly traded. Hand-cultivated. Supergrain of the Andes. This package is compostable, plant-based and non-GMO. Certified B Corporation. Carbon Neutral Produce logo.