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Radiant NPD potential: Skin health

Oct 2017

Food and beverage products featuring skin health claims saw a growing prevalence from 2012 to 2016, with a CAGR close to 20 percent. Key ingredients that delivery skin health benefits include collagen and antioxidants, such as vitamin B7 and vitamin C. Skin health NPD is expanding its horizon in more categories, such as soft drinks and confectionery. Manufacturers are increasingly interested in taking advantage of the inherent benefits of plants for skin health product innovation.

Tetley Super Herbal Tea With Pineapple And Citrus For Glow (US)
Water Works Cactus Water (UK)
Only Nature The Only Collagen Coffee (Vietnam)
Primal Kitchen Macadamia Sea Salt Bars Made With Grass-Fed Collagen (US)
Nua Naturals Skin Glow Smoothie Booster Mix (Ireland)
Conscious Food Organic Cold Pressed Apricot Oil (India)
Esa Food Rumput Laut: Seaweed Drink (Indonesia)
8. Kracie Fuwarinka Soft Candy Peach Rose Flavor (Japan) Soft candies with peach rose flavor, in a resealable plastic packet. Contains collagen, hyaluronic acid and vitamin C. For beauty health.
Chloes Pops Tangerine Ice Pops (US)
Bonafide ProvisionsGlow Drinkable Veggies+ Bone Broth (US)

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Conscious Food Organic Cold Pressed Apricot Oil (India). This pure apricot oil promotes skin health, enhances its elasticity and appearance, giving you a radiant complexion. Organic ingredients are grown in a chemical free, and highly fertile and nutrient-rich soil. This makes the produce safe, highly nutritious and effective. In cold-pressed method, the oil is extracted by crushing and pressing the source at very low temperature. Extraction at low temperatures helps retain the oil’s essentials nutrients, flavor and aroma. 100% vegetarian. Organic. No preservatives. Doesn't contain fat. Doesn't contain cholesterol.

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
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Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
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Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
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Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
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Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
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Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
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